What to put on a New Zealand event page that actually sells

Search and social both land on the same page. If the first screen is a blurry poster and no city, people bounce. Million Tickets event pages are built to be shared: a cover, the facts, tickets, then the story. Guest checkout means a buyer does not create an account to pay.

Photos that survive Instagram and Google

Use a 16:9 landscape cover. The crop is automatic; a square flyer will lose edges. Gallery tiles help Discover and link previews more than a wall of text. Lineup photos (square, faces) make a comedy or music bill feel real.

Write for New Zealand, not a generic “location”

Name the suburb and the venue. Say whether the 27 bus stops nearby. Fill Transport & Parking and the FAQ accordion — rain, age, bag check, last entry. Good to know is one block after the FAQ. Date, time, and venue chrome stay terracotta so they do not vanish into a custom accent colour.

• Descriptions support light Markdown: bold, lists, links.
• Your org logo from Settings shows with the organiser name.
• A custom domain changes the hostname, not the whole brand chrome.

If someone can forward the URL in a Wellington group chat and the preview still makes sense, the page is doing its job.